Photography | Art Direction
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Optima

Optima

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a 360° brand strategy

From brand identity, to communication and strategy. One semester of working on a brandbook, social media communication plan, concept book, online campaign and sponsored magazine. My focus throughout the project has been: Concept Development and Art Direction.

 
De verhouding maakt het verschil
— Optima

Optima follows the golden ratio. This is about balance and ideal proportions; which in turn achieves peace of mind. When this is on point, vitality will be achieved to resist the demanding outside world. There is enough distraction around us already.

 
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